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| Tips for SEO Friendly Web Design |
The frontline shops get more
customers than the ones waiting at the lane behind. Not only the contemporary
look but also the position of your shop matter in getting huge customer. It’s
not always possible in the physical world to reposition your shop; but if you
are online, YOU CAN
Yes, Search Engine Optimisation is
the process and we believe that most of you, who own a website, know this. But,
what you don’t know is you don’t need to invest in the SEO activities in many
cases and still your site can stay in rank. How? Simply, by creating an SEO
friendly web design. How’s that possible? Here’s the answer.
SEO Friendly URL
Yes, first thing first. URL is the
beginning point through which Google and obviously the visitors as well find
you out. If it contains non-human terms like special characters and numbers and
so on, you neither you nor Google would like it. So, make it easily readable
and memorable and better if you can make it keyword centric. At Xentric
Technologies we
always follow this while developing creative web design.
For example,
www.example.com/website.html is more acceptable than www.example.com/14?=pq66757646.
Isn’t it?
Google Friendly Images
Yes, it’s possible. No, don’t be
scared. We just want to say to keep the size of the images as low as possible. We
know it’s a bit unfortunate news for the designers as they want to make their
images as glossier and crispier as possible. But, it increases the page loading
time and Google doesn’t like it and the visitors as well. You can notice that Pinterest profiles load very
fast even though it is packed up with innumerable pictures, just because it
compresses the images.
At the same time, you must know
that search engines don’t concentrate on the text only; it also reads the
images. How? It follows the Alt Text (alternative text) of the images. So, make
sure, you are using proper and understandable image name for all the images
used in your website.
No Spamming
Often web design companies offer
the content of the website for free or at a very low cost. But, as they don’t
focus on the SEO matter, either they don’t use any keyword or end up spamming with
too many much keyword density. So, it’s better to provide your text yourself
with proven keyword density.
Include Sitemap
No, I’m not saying about the HTML
sitemap that several web design company provide
for the visitors. We don’t think that has much value. But, I’m saying about XML
site map. Simply it introduces the search engines with all the pages and links
of your website. If you are developing a dynamic website using WordPress or any
other PHP frameworks, you will find several popular plugins to add the XML
sitemap with ease.
Socialize Your Site
Attract
Huge Genuine Traffic through Social Media because it has vast role in SEO and
every SEO professional know it very well. So, don’t wait for the SEO experts
and ask your web design company to add attractive and easily discoverable links
of different social media buttons. Of course, those should be properly linked
with the respective sites.
H1 and H2 Tag
H1 and H2 (and so on) are used to
define headings of a text content in a creative web design. These should be
used properly. It’s better if you can combine most efficient and important
keywords in the H1 and then H2 tags.
We don’t say that it will bring you
to the first page of the SERP. But, it’ll definitely improve your rank and
you’ll just have to perform some of the off-page SEO activities to place your
website on the first page.
